Delivering the level of creativity consumers now demand in beverage customisation often means added cost, complexity, and equipment for operators. That’s where SIMPLY Twist comes in.
Our new trend-led syrup range – Chilli, Toasted, Salted, and Cookie – is designed to help operators meet this challenge head-on by offering low-cost and high-impact flavour menu innovation that’s easy to implement, by adding a second or third flavour dimension to core drinks.
Kate Ailey, Strategy Director at IBC Simply, shares: “We recognised our customers were telling us the same challenges – that they wanted to reduce SKU count and maximise existing lines while still creating new and exciting menus. Our new Twist range allows people to have these as core lines all year round and add an additional layer of flavour to existing SKUs without adding excessive sweetness or calories.”
That’s why we created SIMPLY Twist, a new range of syrups designed to help venues meet this demand with ease.
From nostalgic comfort to bold flavour exploration, the SIMPLY Twist range taps into this shift with flavour profiles that are both craveable and commercially smart.
Sweet and spicy (swicy) is one of the fastest-growing flavour trends across snacks, desserts, and beverages and with 48% of global consumers say they’re interested in sweet–spicy combinations (Innova, 2024), SIMPLY Twist Chilli adds a spicy kick to drinks like smoothies and coolers, offering a bold twist that feels familiar yet fresh.
Try this Chilli Hot Chocolate to showcase the trend. With 74% of consumers actively seeking exotic taste experiences (Botrista, 2025), it’s the perfect addition to your menu all year-round.
Cookie-inspired drinks tap into the emotional side of flavour, bringing comfort, nostalgia, and indulgence to every sip. In fact, 74% of UK consumers enjoy flavours that evoke childhood memories (Mintel, 2024).
With dessert-inspired syrups among the top three global growth drivers in flavour innovation (Innova, 2024), Simply Twist Cookie is perfect for all seasonal menus including frappes, lattes, and more. Try our Gingerbread Cookie Frappe recipe to bring this nostalgic trend to life in a deliciously festive way.
Salted flavours have become a staple in beverage menus, led by the success of salted caramel – a Top 5 flavour Limited Time Offer in UK cafés (Allegra Project Café, 2025). With 62% of global consumers enjoying sweet-salty combinations (Innova, 2024), this profile offers a balanced, premium twist to indulgent drinks.
Try our Salted Pistachio Latte recipe as an example of how one pump can transform a classic into a premium beverage.
Toasted flavours are growing across bakery, chocolate, and beverage menus, driven by a desire for richness and craftsmanship. In fact, 71% of consumers associate roasted/toasted notes with quality (Mintel, 2024) making this an ideal layer to add depth and complexity that elevates everyday drinks.
Simply Twist Toasted adds a roasted and toasted note to matcha, hot chocolate, and more. Try this Toasted Hazelnut Iced Matcha to showcase its versatility and keep your menu exciting all year round.
From an operational point, SIMPLY Twist offers a fast and cost-effective way to elevate a drinks menu. Twist lets venues reimagine drinks with a simple way to stand out with no new equipment and no complicated preparation. Twist turns everyday drinks into custom experiences without slowing you down.
The Twist range allows for quick transitions between flavour profiles like switching from a caramel hot chocolate to a chilli caramel hot chocolate with just a single 4ml pump. This not only simplifies training for staff and becomes a driver of revenue but also initiates creative opportunities for marketing campaigns.
Marketing plays a key role in syrup success. In-store signage and seasonal menus should emphasise flavour combinations and limited-time offers. Highlighting the ease of use and versatility in promotional materials can encourage customers to experiment with new combinations, helping drive customer engagement.
We provide a range of marketing assets including drink and POS materials, recipe cards, and other promotional tools. These resources help showcase the syrups in creative and appealing ways, making it easier for staff to inspire customers and boost sales.
Your data is safe with us. To find out more about how we will use and store your email data go to our Privacy Policy page.
© Bold Foods 2026. All rights reserved. Part of Delightful Food Group
Designed by Eat Marketing
