In 2025, the milkshake scene is more vibrant than ever – and the momentum is only building! In the first half of 2024, milkshakes made up 15% of beverage sales across UK restaurants, highlighting strong demand. That’s right – the milkshake revolution is going strong, and we’re here to dish out the biggest milkshake trends to watch in 2025. Get ready for bold flavours, innovative blends, and a whole new wave of creativity.
What are customers wanting?
Coffee flavoured milkshakes are poised to redefine the classic milkshake experience, and we couldn’t be more thrilled. The coffee market in the dairy milk drinks category had a 31.4% year-over-year increase, opening the door to big innovations that coffee enthusiasts and milkshake lovers are savouring. It’s been spotted online people pouring their McDonald’s espresso shots into a vanilla milkshakes to create a fun new secret menu hack that’s captured hearts and taste buds alike!
Nostalgia is a powerful flavour trend, and it’s taking us on a delightful journey down memory lane. Think of your cherished childhood confectionery and traditional sweets, reimagined into milkshake form. These nostalgic and retro-themed drinks are pulling at the heartstrings of 57% of surveyed UK adults, with clear favourites of cookies & cream and bubblegum leading the way. It’s all about evoking fond memories for your customers!
The milkshake trends landscape is becoming a canvas for creativity in 2025, with bold flavour choices tempting diverse palates. Classics like Banana, White Chocolate, and Salted Caramel are getting a modern twist with combos such as peanut butter or pistachio. These creative interpretations are resonating with younger consumers, breathing new life into the milkshake market.
Strawberry is a flavour that never goes out of style. Although chocolate is still the top flavour for consumers, strawberry has seen a remarkable 9.5% rise in value and a 9.7% increase in volume. Its’s vibrancy and association with indulgence make it a timeless favourite among consumers. Coffee shops are even blending strawberry with other trends, like nostalgia, to create childhood favourite sweet treats. This milkshake trend doesn’t look to be slowing down!
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