As the New Year approaches, it’s time to refresh your drink menu to match the evolving tastes and goals of your customers. January is no longer about seasonal flavours; it’s a month marked by a shift in consumer focus, with many looking for healthier choices, lower or no-alcohol options, and new flavours to kick off their resolutions. Dry January, Veganuary and the ‘new year, new me’ mindset encourages everyone to create better habits for a whole month. In 2024, 75% of people in the UK set at least one New Year’s resolution, which is a significant increase from 2023 and 2022.
So, whether your customers are looking to detox after the holidays, embrace wellness trends, or simply enjoy a fresh start, curating a January drink menu that reflects these changes can help you cater to their preferences.
Enhanced flavour experience: Simply Coolers allows businesses to experiment with unique flavour combinations, with just one product. Create cocktails, refresher style drinks, flavoured lemonades or even fruit flavoured slushies. They can transform a basic drink into a premium, signature beverage that stands out.
It improves service speed: With just one SKU you can add between 2 – 4 pumps to create your drink of choice, check out our recipe suggestions. Quick-serve options are crucial in the beverage industry; customers expect quick service without compromising quality.
Maximise profit margins: Beyond taste and speed, Simply Coolers are a cost-effective way to enhance drinks without expensive ingredients or complex recipes, with over 33 servings per bottle.
Perfect for all occasions and seasons: Simply Coolers are a versatile, year-round menu essential, adapting seamlessly to seasonal trends—refreshingly citrusy in summer with balanced with floral or fruity notes in spring and autumn. Designed for operational ease and strong profit margins, they offer a simple way to refresh your drinks menu throughout the year.
Matcha tea’s popularity has exploded in recent years in the UK. It is the fastest-growing tea globally. The matcha market rose by 10.3% from 2023 to 2024 and is expected to grow a further 10.7% annually by 2028. Vegans, vegetarians and flexitarians make up 21% of the British public but in January this increases dramatically with Veganuary. Simply Matcha makes the perfect vegan drink (when paired with plant-based milks)!
The rapid rise of no and low alcohol spirits, wines, and mocktails has gone hand in hand with the nations new healthy habits. With 1/3 UK adults abstaining from alcohol, the mocktail market in the UK is projected to reach £432 million by 2027. Dry January further encourages this lifestyle with 75% of those who commit, succeeding in abstaining from alcohol for the month and 59% drinking less the six months after.
UK’s top cocktails:
1. Margarita
2. Martini
3. Mojito
4. Negroni
5. Cosmopolitan
Simply Top Tip: Add a pop to your mocktails by adding a scoop of Simply Popping Boba!
On social media, #protein is trending along with protein beverages such as proffee (coffee with protein powder). Protein Coffee is a huge market since it gained popularity on TikTok in 2022. Google trends has shown a rise in interest in the topic since December 2023. Under 35’s rated ‘high in protein’ the most important health quality food benefit, above aiding mood, sleep or skin or being low in fat, salt or sugar!
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