There’s no denying it—matcha is having a major moment. It has surged into the mainstream in the UK’s biggest cafes – including Caffe Nero, Blank Street, Black Sheep and Starbucks. It’s now the fastest-growing tea worldwide.
Much of its popularity can be credited to social media, with over 8 million Instagram tags and the hashtag #matchalattes reaching 2 billion views on TikTok, matcha is as photogenic as it is functional. Matcha is also renowned for its aesthetic vivid green colour, distinct flavour and its plethora of health benefits. With its growing fanbase, matcha is truly the ace of the beverage world and a go-to for Gen Z and wellness-focused consumers.
Consumers today are increasingly drawn to functional drinks – whether it’s for energy, focus, or overall wellness, matcha ticks the boxes.
Personalisation is becoming essential in the drinks world. 71% of consumers now expect to customise their beverages, and matcha fits perfectly into this trend. From the milk choice to syrup flavour, there are endless ways to tailor your matcha experience:
Matcha is also incredibly versatile, ideal for both hot and cold applications. Beyond the classic matcha latte, think smoothies, iced teas, frappes, milkshakes, cocktails, and more.
Looking for flavour inspiration? These combinations are taking centre stage:
Sweet Pairings: Vanilla, White Chocolate, Coconut
Fruity Twists: Blueberry, Strawberry, Passion Fruit, Raspberry
Seasonal Delights: Pumpkin Spice, Pecan, Toasted Marshmallow
On-Trend Additions: Matcha protein shakes, Whipped iced lattes, cold foam toppings in fun flavours and colours, Always paired with oat milk (the favourite plant-based option)
A delicious nod to Wimbledon’s most iconic treat!
1. Add the syrup to a glass of ice.
2. Combine your matcha powder with a small amount of milk and whisk.
3. Add milk to your glass with ice and syrup.
4. Top with the matcha mix and stir.
Simply top tip: ‘Batcha’ is a super operationally effective way to make matcha – at the beginning of the day just combine 40g of Simply Matcha with 320ml of water, add to a 12oz squeezy bottle and keep refrigerated!
Serve up these winning matcha recipes—ideal for hot days and high demand:
Whether it’s centre court or your menu, matcha is stealing the spotlight this summer. Make sure your drinks menu is matcha-ready with Simply.
Your data is safe with us. To find out more about how we will use and store your email data go to our Privacy Policy page.
© Bold Foods 2026. All rights reserved. Part of Delightful Food Group
Designed by Eat Marketing
